How To Do The 10

Korean beauty has been increasingly popular in the U.S. Through the last decade — here's how experts recommend you get started with it.

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Korean beauty experts explain how lớn execute the 10-step K-beauty skincare routine. Amazon ; Dr. Jart ; Laneige ; Sephora
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Over the past few years, Korean beauty (or K-beauty) has exploded in popularity. Known for its gentle but highly effective ingredients và innovative formulas, the Korean beauty industry is currently among the top 10 global beauty markets — in 2017, it was worth over $13 billion, according khổng lồ market research firm Mintel. & that interest only seems to be growing — another trend forecasting company, Prophecy Market Insights, projects the Korean beauty industry will be worth $31.6 billion by 2029.

While K-beauty products have always existed in Korea, they hit the U.S. In 2011. Licensed estheticians Charlotte Cho và Alicia Yoon, founders of Soko Glam và Peach và Lily, respectively, have both contributed greatly khổng lồ the growth & visibility of Korean beauty in the United States. Cho helped popularize the now-notorious “10-step routine” that has become synonymous with K-beauty, while Yoon brought her Peach và Lily K-beauty products to more than 2,100 CVS stores across the country. & the experts we consulted believe that as this facet of the skincare industry has grown, so has the understanding of Korean culture in the U.S. “I think it"s great that the K-beauty is here because it"s another avenue by which to tóm tắt cultural knowledge, tolerance & understanding between people,” said Christina Lee Chung, MD, FAAD, a board-certified dermatologist at Schweiger Dermatology Group.

To help you navigate the expansive world that is K-beauty, we consulted board-certified dermatologists & the founders of leading K-beauty brands for some advice on getting started. We also got some specific sản phẩm recommendations from those experts và compiled a few of our own highly rated options that are in line with their guidance.

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SKIP AHEAD Best K-beauty products


The 10-step K-beauty routine: A beginner"s guide

The 10-step K-beauty routine is a multi-step skincare routine that đến played a large part in introducing lớn the United States. Và though the name suggests otherwise, you don’t have to vì all 10 steps khổng lồ achieve results. “Think of the 10-step as more of a guideline, & not a hard rule to lớn follow,” mang đến said. There isn’t a one-size-fits-all approach to lớn K-beauty, and depending on your skin type, there are various products you can combine to achieve the results you want.

If you’re unsure where to lớn start or are looking for a specific type of product, consider these recommendations from Chung và Jane Yoo, two board-certified Korean dermatologists — we compiled additional và highly-rated options based on their guidance, too. In addition lớn sharing their favorite products, they also laid out the proper techniques to lớn apply the products correctly.


The first step in the 10-step routine is “double cleansing,” which involves wiping your face with an oil-based cleanser và following up with a water-based cleanser.

1. Makeup Remover

The Face shop Rice Water Bright Light Cleansing Oil

For a gentle makeup remover, consider this one by The Face Shop, which has a 4.4-star average rating from almost 6,000 Amazon shoppers. Because the product is enriched with vitamin B & minerals, it not only gently removes impurities, but also helps calm irritated skin, according lớn the brand.

For best results, the dermatologists we spoke to advised applying the sản phẩm to dry skin in a circular motion lớn dissolve makeup and then rinsing with water.